#Waxchick has been making waves in the art worlds, the advertising industry and the pop culture worlds combined, by capturing a sense of punk activism with the slick, glossy voice of the media industry. It directly addresses all 3 cultural worlds, and has engaged thousands of viewers, creatives and members of the public with its unique, bold, empowering and socially driven voice all embedded with a deeply personal aspect.

#WAXCHICK series images directly address the issue of female representation in the public realm - the appearance and projection of women in advertisements and public presence: the way they are styled, stylised and presented in terms of physical appearance, dress, attitude to the camera, attitude to the viewer. The artworks are an important discussion on the male-directed gaze of adverts generated predominantly by large corporations; perpetuating the view-point of the straight, male, gaze. The adverts we often see present a view through the conventional, often misogynistic male eye only: and in this way sexualising the female body or pacifying the female personality to become a stylised image constantly re-used for the purpose of selling, attracting the straight-male attention, and using sex to sell.

The images created by Vasilisa for the WAX series make subversive commentary on this: encouraging viewer interaction & encouraging an unsettling emotional response by re-creating conventionally sexualised images to a dramatised extent to pose a question to the public viewer - is this something you are prepared to accept? or will this sort of imagery be challenged? How far can we go within the advertising realm -how much can we show, what are the boundaries that companies are prepared to put forward and how does this effect the everyday-viewer who is subjected to this repetitive, overpowering, forced media.

She references artists like Allen Jones and Guy Bourdin in her work to analyse the way an image of a woman by a man vs an image of a woman by a woman in the same sexualised context is received - is our understanding of misogyny and the ‘male-gaze’ so internalised that we are prepared, as women to objectify ourselves through our choice of clothing and self-presentation.




Screenings 2015/2016:
East End Film Festival 2016 at Genesis Cinema
London Short Film Festival 2016: ICA, Hackney Picturehouse
ICA - Fashion Film Identity Panel discussion
In House Festival
Shorts On Tap - Winner
Library London Wax Live
Kobini Digital Premiere 6 Countries
Karst Artist Screenings
Deptford Theatre
Women in Revolt
Parallell Viena - Electronic Relations

Press:
LSFF16 Short Film Festival
ICA - Fashion Film Identity

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